Faculty and Research
Academic and professional research have high recognition at the HBS. Faculty
members work in an environment of academic freedom and original thinking
and explore many globally related topics.
Our faculty have been published in some of the most prestigious and influential
professional journals and presented at conferences nationally and worldwide.
Not only that, many have been recognized with awards and honors from professional
and academic organizations.
Featured HBS Faculty Researchers
Professors Ken Schneider (left) and Denny Bristow
have a passion for baseball and for several years have been applying their
research expertise in consumer behavior and scale development to the sport.
and Denny have worked with several Major League Baseball (MLB)
teams, including the San Diego Padres and Arizona Diamondbacks,
studying fan behavior, loyalty, motivation, and knowledge of
the sport of baseball. The
research team has also worked with the Padres and d’Backs to study
fan response to and perceptions of the promotional efforts of
professional sports organizations. Professors Schneider and Bristow
have published their work in the area of professional sports
in leading academic journals and plan to continue their work
with other MLB teams and to expand the research to other professional
and collegiate sports.
Digital Measures Login
Cabell's Directories of Publishing Opportunities