APPLYING THE BRAND : TAGLINE
St. Cloud State University: Education for Life.
Education for Life isn’t just a tagline: it’s a statement of intent.
It is a declaration made by the University that tells both current and prospective students that St. Cloud State University is the destination for students seeking an education designed to prepare students for the demands of the global workplace and the rapidly changing needs of society.
Education for Life highlights the University’s commitment to providing students with a relevant education that is attuned to the needs of the present and aligned with the trends impacting the future.
The tagline also communicates partnership. It underscores the University’s dedication to providing students with an education that goes beyond the classroom so that they can gain the knowledge and real-world skills that put them on the path to becoming engaged participants in the workplace, community and world.
As a tagline Education for Life is also clear, authentic and straightforward—critical components of the new brand strategy that drive home the University’s brand in confident manner.
Unlike the “What’s Your World?” campaign, which was open ended, this tagline is direct and focused and communicates to the audience that St. Cloud State University understands what it takes to navigate the world of tomorrow and that the University is more than capable of preparing graduates for jobs, career, and more importantly, for life.