Mass Communications

As a mass communications student you'll find a multitude of options for study in your preferred media field – television, radio, print, web, social and digital media, public relations or advertising. You've chosen a field that is constantly evolving in theory, strategy and technology. Your classrooms and faculty are evolving, too. You'll mix classroom instruction with hands-on experience in the latest techniques and technologies. You'll be mentored by faculty, many who also work as media professionals. You'll build skills and practice your craft at award-winning campus television and radio stations, web and print publications. Practical internships provide an additional stage.

Program Highlights

  • Bachelor of Science degrees offered in:
    • Creative Media Production
    • Strategic Communications (Advertising/Public Relations)
  • Updated and renovated HD television facilities that include two production studios, three sports venues, two production control rooms, a central equipment room, media room, master control center and 12 editing suites.
  • Centrally-located radio (88.1FM KVSC), television (UTVS) and newspaper (University Chronicle) facilities, as well as computer and photo labs in Stewart Hall.
  • Students produce live sports broadcasts through student-run Husky Productions and KVSC radio.
  • Advanced software including InDesign, Photoshop and Illustrator.
  • Faculty recognized for academic and professional work who encourage international travel and study to acquire a global perspective, and who contribute to textbooks and conduct timely research.
  • Active student organizations with a rich tradition of excellence and awards.
  • Select classes are available online.
  • This discipline is also available as a minor to complement other majors. 

Program Distinctions

  • Top National Academy of Television Arts & Sciences (NATAS) and Broadcast Education Association awards for UTVS-TV.
  • Numerous American Advertising Federation ADDY Awards awarded to advertising majors.
  • Society of Professional Journalist awards for print, radio and television  productions.
  • One of two Minnesota schools with accreditation by Accrediting Council on Education in Journalism and Mass Communications.
  • KVSC radio has 45-years-plus history in sports and news broadcast.
  • Notable alumni: Clay Matvick '96 is a sportscaster for the ABC and ESPN networks; Tina Gust '97 is vice president of business development at Minor League Baseball.

Student Organizations

Popular Careers

  • Multimedia Journalist
  • Anchor/Announcer/Producer
  • Editor/Publisher
  • Publications/Graphic/Web Design
  • Advertising/Marketing
  • Public relations/Media Relations
  • Social Media Strategist