University logotypes and logos

Primary logotype

The St. Cloud State logotype is the primary element of the St. Cloud State University identity system and is the preferred visual representation of the university. It may not be altered in any way.

Additional horizontal orientations of the logotype, are shown below. The university's logotype is available for download here.

The “St. C” symbol plus the wordmark should be used together whenever possible.

In certain circumstances, upon approval of University Communications, the two elements of this logotype may be separated. The "St. C" symbol plus the word mark should be used together whenever possible.

St. Cloud State logotype - Horizontal

St. Cloud State logotype - Extreme horizontal

Logotype + tagline

The "Education for Life" tagline may be included beneath the three logotype orientations.

Wordmark and tagline

When the elements of the logotype are separated, this portion is referred to as the wordmark. The wordmark alone will have limited use.

The "Education for Life." tagline is used as part of the St. Cloud State University logotype. In some cases, it may also be used apart from the logotype.

If the tagline is used apart from the logotype, it should be used as an anchoring element to the piece in proximity to the wordmark or logotype.

Before using the wordmark or tagline on their own, contact University Communications for approval.

'St. C' primary logo

The "St. C" symbol is part of the logotype. It is also available to use separately as a decorative or design element.

The "St. C" is presented here in the preferred three color representation. Click here for more color options. This symbol is available for download.

The "St. C" should never be rotated or flipped. This symbol should never be used in place of the letter "C" in words, headlines or copy.

Huskies secondary logo

St. Cloud State’s secondary Huskies logo is primarily reserved for athletics purposes. It also can be used as a spirit mark by other departments and units.

The “St. C” remains the primary St. Cloud State logo.

When used, the Huskies logo should take a secondary position away from the “St. C.” The Huskies logo should never replace the “St. C” in university or unit logotypes.

The Huskies logo is presented here in the preferred three color representation. Click here for more color options. This symbol is available for download.

The Huskies logo should never be rotated or flipped.